Bradshaw is a leading designer, marketer and category manager of everyday houseware products.
December 2012 – Present
ONCAP acquired a majority interest in Bradshaw Home (“Bradshaw”) in December 2012.
Based in Rancho Cucamonga, California, Bradshaw is a leading designer, marketer, distributor and category manager of everyday houseware products, selling over 4,500 SKUs across four product categories: Kitchen Tools & Gadgets, Metal Bakeware, Cookware and Home Cleaning Products. The company’s products are sold to supermarkets, mass merchants, specialty retailers, value retailers and other retailers under owned brands (Good Cook, Touch, Casabella, Sweet Creations and Evercare), licensed brands (Mr. Clean, Clorox, Bialetti, T-Fal, Dawn, Gain, Betty Crocker, Black & Decker and Emeril) and private label brands.
ONCAP was attracted to many of Bradshaw’s attributes such as: (i) leading market position; (ii) defensible business model; (iii) long-term track record of stability and growth; (iv) significant diversification; (v) good customer relationships; (vi) compelling service-based differentiation and value proposition; (vii) attractive cash flow characteristics; (viii) and strong and committed management team. ONCAP, in partnership with the Bradshaw management team, aims to create value at the company by using its strong customer relationships, services and processes to launch new products and brands, to further penetrate new and existing channels and customers, to enhance the company’s operational capabilities, and to take advantage of consolidation and business partnership opportunities within Bradshaw’s various market segments.